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Questions regarding this Policy should be directed to firstname.lastname@example.org or we may also be contacted directly at the following address:
Attn: Office of the General Counsel
Sense Flower, Inc.
275-1 YangJae-Dong, SeoCho-Ku,
Seoul South Korea
This Policy will explain the following regarding use of each of our Sites:
What information does Sense Flower collect from or about you?
In order to better provide you with numerous products and services, each of our Sites collects two types of information about its visitors: Personally Identifiable Information and Non Personally Identifiable Information. Our primary goal in collecting information from you is to provide you with a smooth, efficient and customized experience while using our Sites.
Personally Identifiable Information: "Personally Identifiable Information" refers to information that lets us know the specifics of who you are and can be used to identify, contact or locate you. Personally Identifiable Information is requested when you register with us, order a product or service, fill out surveys, participate in contests or sweepstakes, correspond with us, or otherwise volunteer information, for instance, through the use of one of our greeting, hint or reminder services or to request a catalog. Personally Identifiable Information might include your name, mailing address, telephone number, mobile phone number, email address, and other identification and contact information. If you are using a greeting, email a friend, hint or reminder service on one of our Sites, we may ask you to provide the name, mailing address, email address, telephone number, mobile phone number, age, date of birth, anniversary date or other personal annuity date of you, a friend, a loved one, family members or other third parties, and certain holiday information that may reveal one's religious background, so that we may send them or you an email, hint or reminder about an event that could be made more special with the gift of our products. We may also collect certain financial information, like your credit card number (or a check or money order if using such payment method while ordering via mail); whenever we do so, we will attempt to provide a link to this Policy so that you can confirm how this information will be used. With this information, we can fill your service and product orders and better provide you with personalized services. You also may have the option of importing information into certain Sites from third-party software. This information may include the types of information described above, as well as other types of information that you have entered into these third-party programs.
Non Personally Identifiable Information: "Non Personally Identifiable Information" refers to information that does not identify a specific individual by itself or in combination with other information. We may gather certain information about you such as age, date of birth, gender, anniversary date or other personal annuity date of you, a friend, a loved one, family members or other third parties, certain holiday information that may reveal one's religious background, as well as consumer purchasing information based upon where you shop on any one of our Sites. This information may be compiled and analyzed on both a personal and an aggregated basis. This information may include the website's Uniform Resource Locator ("URL") that you just came from, which URL you next go to, what browser you are using, and your Internet Protocol ("IP") address. A URL is the global address of documents and other resources on the Internet. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol ("TCP/IP") network, such as the Internet. Networks use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the Internet, allowing Internet servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet, browse and shop.
Where do we collect information from you and how do we use it?
Our primary goal in collecting personal information is to provide our visitors with a superior customized online experience. Among other things, we use customer contact information to fill orders, contact prior purchasers to inform them of their order status, to remind customers of events through our reminder service(s), to send our customers' friends or loved ones greetings, emails or hints to send our products through a greeting, email a friend or hint service, and to send service and promotional emails.
We may perform statistical analyses of aggregate customer behavior. This allows us to measure relative customer interest in the various areas of each of our Sites for product development purposes and to improve the design of our Sites. Any information we collect is used for our own internal purposes to improve the content and navigation of our Sites, to enhance users' experiences when visiting our Sites, to customize the content and/or layout of our pages, and to provide the services required by an individual user. We may also use information to notify consumers about updates to our Sites, to complete user initiated transactions, to trace false orders and to contact consumers directly, or through our third-party service partners, for marketing purposes.
We gather information in the following ways:
Shopping: We collect IP addresses for the purposes of system administration, to gather broad demographic information, and to monitor the level of activity on our Sites. We collect information from visitors to each of our Sites regarding the referring URL, your IP address, which browser you used to come to any one of our Sites, the country, state and telephone area code where your server is located, and the pages of any one of our Sites that you viewed during your visit.
Ordering: When you order from us, we collect Personally Identifiable Information from you. If you order one of our products or services, we will collect and maintain your name, email address, mailing address, telephone or mobile number, product selections, credit card number (or check or money order information if using such payment methods while ordering via mail), order number, referring URL, IP address and a password, as well as the recipient's name, address, telephone or mobile number and email address. We collect this, and other information, as disclosed in this Policy, in order to fill your order, to communicate with you about your order, or the recipient, as appropriate, and to send you promotional materials. Before confirming your order, you will have the opportunity to review the product order form and make changes and additions to the information it contains and these changes will be automatically kept for future use. If you cancel an order or do not complete an order we may collect and use any email address or other information that you have entered as we would collect and use it if you had completed an order.
When an order is placed for delivery to you by a third party we need to collect Personally Identifiable Information regarding the third party to fulfill the order. This information includes their name, address, telephone or mobile number and email address.
Track/Modify Order: If you use our Track & Modify Your Order service we will gather your email address and account password, if you have one, in order to locate your order so that we may give our most recent tracking information, or so that you may modify the order. If you choose to modify your order, we may collect information that we would normally collect when you order products, as explained in the above paragraph.
Notices to Recipients: If you are a recipient of an order placed by a third party we may send one or more emails regarding such order, including regarding customer service issues. In addition, we may send you additional emails in compliance with applicable laws in order to promote our Sites and services and to seek your consent to opt in to receive our various newsletters, promotional emails and other services. If we send you emails notifying you of an order, or that promote our Sites and services, they will contain an opt out link or email address. We may also telephone you regarding the shipment of your order. You can also opt out of receiving newsletters, promotions, non-transactional related emails or phone calls from us hereunder by calling us at 800-210-2279 or by sending an email to us.
Corporate Account: When you set up a corporate account with us or when you contact us to inquire about corporate programs (either via email, telephone, letter or our online web forms), we collect your name, company name, email and telephone or mobile number. We may add you to a list for future newsletters and promotions regarding corporate sales. Upon signing up for a corporate account we will contact you by either email or telephone to determine how we can best serve your corporate needs. We will also give you the opportunity to receive periodic updates regarding our corporate services. If you make purchases through your corporate account we shall gather similar information that we gather when you order as an individual, plus certain information regarding your corporation. You can opt out of receiving newsletters, promotions, non-transactional related emails or phone calls from us hereunder either while you are completing our online web form, by calling us at 800-210-2279 or by sending an email to us.
Surveys and Polling: In order to improve our services to you, we ask some of our customers or product recipients to voluntarily complete surveys online or via telephone, which may be collected by an independent third party. Individual survey answers are confidential, although Non Personally Identifiable Information may be collected and disclosed to third parties. If you do not wish to participate in a survey, simply decline to participate when asked.
Contests and Sweepstakes: We may from time to time conduct contests or sweepstakes. Customers who choose to participate may be asked to provide Personally Identifiable Information. That information may then be used by us for such purposes as notifying winners and fulfilling promotional obligations as well as providing electronic newsletters and promotional emails for our products and/or services (which you can opt out of receiving as described more fully below).
Newsletters & Promotional Emails: We may offer free electronic newsletters and promotional emails for products and/or services offered on any one or more of our Sites as a service to our prior customers from any of our Sites. We may send you newsletters and emails periodically listing current specials and deals from us or through our third-party service partners. However, you will have the choice to opt out of receiving newsletters and promotional emails for products and/or services offered on any one or more of our Sites. Once we have processed your request, we will not send you promotional emails with respect to products and/or services offered by us through the particular Site(s) of which you had opted out unless you opt back in to receiving such communications directly or by making an additional purchase or attempted purchase on one of our Sites. There may be opportunities to subscribe to an email list that will send you information about the events on our Sites, but we will only add you to the list with your consent. To stop receiving our newsletters that pertain to any one or more of our Sites, send an email to us.
Contact Information and Third-Party Data: If you contact us by telephone, email or letter, we may keep a record of your contact information, correspondence or comments. If you report a problem with any one of our Sites, we may collect such information in a file specific to you. If you provide us feedback through any one of our Sites, by email or by calling one of our customer service representatives, we may ask for your name and email address in order to send you a reply. If other users or third parties send us correspondence about your activities or purchases on any one of our Sites, or if you are the recipient of products sent by another customer, we may keep the information in a file specific to you. If you are using a greeting, hint or reminder service on one of our Sites, we may ask you to provide the name, mailing address, email address, telephone number, mobile phone number, age, date of birth, anniversary date or other personal annuity date of you, a friend, a loved one, family members or other third parties, and certain holiday information that may reveal one's religious background, so that we may send them or you a hint or reminder about an event that could be made more special with the gift of our products. We store this information for the purpose of sending one or more emails in connection with such an event. You, the loved one, friend, family member, or other third party, may contact us at email@example.com to request the removal of this information from our database.
Greeting, Hint and Reminder Services: If you choose to use a greeting, email a friend, hint or reminder service on one of our Sites, we may ask for and store your name, email address, mailing address, telephone number, mobile phone number, age, date of birth, gender, certain holiday information that may reveal one's religious background and other identification and contact information. We may ask you to provide the name, mailing address, email address, telephone number, mobile phone number, age, date of birth, anniversary date or other personal annuity date of you, a friend, a loved one, family members or other third parties, and certain holiday information that may reveal one's religious background, so that we may send them or you a hint or reminder about an event that could be made more special with the gift of our products. Misuse of our greeting or email a friend service by providing false email addresses or posing as someone else when sending a greeting or email may result in legal action and the disclosure of information about you, including your computer’s IP address, as part of any investigation into your actions.
Affiliate and Partnership Programs: Where applicable, you may purchase products from us through a link on one of our affiliates' ("Affiliates") websites. We pay each Affiliate a commission, or a portion of the sales made to those who link to our Site(s) from the Affiliate's site. Some of our Affiliates run a "rewards" or "charity" program (the "Programs"). Under these Programs, participants receive credits based on the commissions an Affiliate receives from sites such as ours. Participants in such programs can donate their credits to a chosen charitable organization, or keep them for their own use and benefit. If you come to our Sites through an Affiliate's site, make a purchase from us, and you are a participant in such Programs, we may share your name, e-mail address and the value of your purchases, including that data necessary for Affiliates to credit participants with purchases made under their Program, with a third-party service partner, primarily LinkShare, which collects data for our standard Affiliate program. In addition to LinkShare, we may also share such information with other third-party Affiliates if you have registered with their affiliate, affinity or rewards programs, and that Affiliate has made sales for you, processed your order and/or if such third-party Affiliate directed you to one of our Sites.
With respect to our co-branded or private label Sites maintained by us in conjunction with our business partners, we may share information collected by us to our business partners under our separate agreements with them. These business partners may use your personal information to help us communicate with you about offers from us as well as offers from such partners. If you opt out of receiving newsletters and promotional emails from us, you will automatically opt out of receiving newsletters and promotional emails from such business partners that contact you on our behalf. However, we may ask you to share your information with such business partners via an opt in or opt out request on such Sites. Please note that with respect to personal information our third-party business partners may collect from you independent of us and outside the scope of co-branded or private label Sites maintained by us on our servers, we will have no control over the use of such information by such third-party business partners and the use and gathering of such data will be subject to the third party's privacy policies.
Registering for an Affiliate Program: If you would like to register for our Affiliate Program, please read the terms of our Affiliate Program Agreement. A record of any and all information submitted to us as part of an Affiliate Program application shall be stored by us and only disclosed by us in an effort to evaluate such application with prior consent from you.
We also track customers' traffic patterns throughout their online sessions, including which pages a customer views while using our Sites. We use your IP address to diagnose problems with our servers and software and to administer our Sites.
We may share aggregated statistics about pages viewed on our Sites and sales and other shopping information with third parties.
Who is collecting your information?
From time to time, we may utilize the services of third-party survey providers that may collect Personally Identifiable Information from you for certain services, including voluntary surveys that are conducted on our behalf and certain of our reminder services. This may include information regarding you, as well as third parties about whom you provide information. If you chose to participate in these surveys, or use these services, this Personally Identifiable Information may be stored on the servers of the third-party survey providers used by us, but this Personally Identifiable Information will remain the sole property of us and will be handled in accordance with this Policy.
We also utilize third-party providers for our same-day florist delivery service, wine sales and affinity or cross-sell membership programs. We make sure to disclose such relationships to you on the website pages where any such information is being collected from you. Unless otherwise disclosed to you, any such third-party providers collect information from you solely on our behalf.
In addition, we currently employ one or more third-party service partners that track the traffic on our Sites. However, the only information that may be gathered by such third parties is Non Personally Identifiable Information with the exception of email addresses.
With whom do we share your information?
Except as otherwise stated in this Policy, we do not sell, trade or rent your Personally Identifiable Information collected on our Sites to others. The information collected by our Sites is used to process orders, to keep you informed about your order status, to notify you of products or special offers that may be of interest to you, and for statistical purposes for improving our Sites. We will disclose your Personally Identifiable Information to third parties for tracking purposes, to charge your credit card (or process your check or money order, as appropriate), fill your order, improve the functionality of our Sites, customize our marketing efforts with you and perform statistical and data analyses, deliver your order and deliver promotional emails to you from us. These third parties may not use your Personally Identifiable Information other than to provide the services requested by us. For example, we must release your credit card number to confirm payment and release your mailing address information to the delivery service to deliver products that you ordered. We also share website usage information we gather from visitors to our Sites who have received a targeted promotional campaign with our third-party advertising service partner for the purpose of targeting future campaigns and upgrading visitor information used in reporting statistics. For this purpose, we and our third-party service partners note some of the pages you visit on any one of our Sites through the use of clear GIFs.
From time to time we may disclose certain information (names, postal addresses and non-sensitive transactional information such as your purchase history, amounts paid and products ordered) to direct marketing companies for trade or rental purposes. You may opt out, or instruct us not to distribute such information to third parties in the future by sending an email with such instructions to firstname.lastname@example.org; however, we may not be able to provide you our full range of services if we cannot distribute certain Personally Identifiable Information.
In certain circumstances under California law, customers of Sense Flower are entitled to certain information regarding any personally identifiable information (as defined by certain California laws) we may share with direct marketing companies. Personally identifiable information generally is defined under California law as information that identifies specifics about an individual and can be used to identify, contact, or locate an individual including that individual's name, mailing address, telephone number, mobile phone number, email address and other identification and contact information. If you are an eligible customer of Sense Flower and would like to receive a list detailing the types of personally identifiable information we share with direct marketing companies and the names and addresses of all direct marketing companies that we provide personally identifiable information to, please email us at email@example.com. We will respond to any request for information at such email address within thirty (30) days.
We may provide aggregated statistics about our customers, sales, traffic patterns, and related Site information to third parties that do not include Personally Identifiable Information. Moreover, we may release account information when we believe that such release is reasonably necessary to enforce or apply our Terms and Conditions of Use or to protect the rights, property and safety of our users, others and ourselves.
Recipient Requests: From time to time we are contacted by flower and other gift recipients who ask us who the sender was. If we receive a request from a recipient asking who sent flowers or another gift we will provide the name and any other information as contained on the gift message accompanying the flowers or gift. If there is no gift message filled out or if there is no name on the gift message we may ask the sender via email. If we receive approval to disclose the sender's name from the sender via email or in writing, we will then inform the recipient. If the sender does not reply via email or in writing or if the sender denies permission, then we will not reveal the sender's identity to the recipient.
Enforcement of Law: From time to time, we may be required by law enforcement or judicial authorities to provide Personally Identifiable Information to the appropriate governmental authorities. We will disclose Personally Identifiable Information upon receipt of a court order or subpoena or to cooperate with a law enforcement investigation. We fully cooperate with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful.
Merger and Acquisitions: In the event of a merger, consolidation, or sale or transfer of all or substantially all of the assets or business of Sense Flower, Inc. (a "Successor"), one of the assets which would generally be transferred is the information we collect from our customers. However, the use of this information by any Successor would still be governed by the terms of this Policy, as amended from time to time, including any amendment after such transaction, and you will continue to have the right to opt out of sharing your information with third parties.
How can you update or correct your Personally Identifiable Information?
During the online ordering process you can review, change or delete the information that you have submitted. We are updating our Sites so that you may change any of your personal information in your account(s) online at any time. You may ask us in writing via mail or email at firstname.lastname@example.org to have the information on your account deleted, updated or corrected; however, because we keep track of past purchases, you cannot delete information associated with past purchases. Note that we may retain changed or deleted information for archival or other purposes.
What are your choices regarding collection, use and distribution of your information?
We may from time to time send you email or other communications regarding current promotions, specials and new additions to our Sites. If you have supplied us with your telephone number(s) you may receive telephone calls from us with information or requests for information regarding an order you have placed. You may opt out, or unsubscribe from our newsletters and non-transactional related emails by following the unsubscribe instructions in any email you receive from us or by sending an email to email@example.com. If you make a purchase or an attempted purchase on one of our Sites, you will be opted back in to our newsletters and promotional communications until you opt out or unsubscribe once again.
If you are using a greeting, email a friend, hint or reminder service on one of our Sites, then you may have the option of sharing your Personally Identifiable Information and Non Personally Identifying Information, as well as information that you have entered regarding third parties, with others. If you share this information with third parties, these parties are not bound to follow this Policy and may disclose or use this information in ways we will not.
What security precautions are in place to protect against the loss, misuse or alteration of your information?
We employ reasonable security measures to protect the security of the information you submit to us. The importance of security for all Personally Identifiable Information associated with our customers is of utmost concern to us. Our secure servers protect this information using password protection and advanced encryption, and we may use firewall technology for additional protection.
In order to most efficiently serve you, credit card transactions and order fulfillment are handled by established third-party banking institutions, process agents and distribution institutions. They receive the information they need to verify and authorize your credit card transactions and to ship your order. When collecting credit card information for online purchases, we offer secured server transactions that encrypt your information in transit to thwart someone from intercepting it and misusing it. When you access your account information, the information is kept on a secure server. Furthermore, all of the customer data we collect is protected against unauthorized access by physical security means.
We also encourage our partners and service providers to adopt and follow stringent consumer privacy policies.
Cookies: Like many other commercial sites, our Sites utilize standard technologies called "cookies" and clear GIFs to collect information about how each of our Sites is used. A cookie is a small data text file, which a website stores on your computer's hard drive (if your web browser permits) that can later be retrieved to identify you to us. Cookies were designed to help a website recognize a user's browser as a previous visitor and thus save and remember any preferences that may have been set while the user was browsing the site. A cookie cannot be read by a website other than the one that set the cookie. Cookies can securely store a customer's password, personalize home pages, identify which parts of a site have been visited or keep track of selections, such as those selected in a "shopping cart." For instance, cookies allow us to prepopulate (or fill in) an email field with your email address if you revisit one of our Sites and place an order. A cookie cannot retrieve any other data from your hard drive, pass on a computer virus, or capture your email address.
We send a cookie to your hard drive when you make an order to record the product name, category of product that you ordered, the amount paid, the order number and any referral codes. No Personally Identifiable Information is recorded. When you click through to any one of our Sites from a promotional email, our third-party advertising service partner may send a cookie to your hard drive recording your IP address and other related information.
Clear GIFs: At times, we work with third-party service partners that employ clear GIFs (also known as pixel tags, single pixel GIFs, web beacons or action tags) for our benefit to help us measure advertising effectiveness. Clear GIFs help us better manage content on our Sites by informing us of what content is effective. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of our users. The main difference between the two is that clear GIFs are invisible on the page and are much smaller, about the size of the period at the end of this sentence. Clear GIFs are not tied to your Personally Identifiable Information.
These third-party service partners use clear GIFs: (i) in HTML based emails to let us know which emails have been opened by recipients; (ii) to record when products have been ordered from our Sites; and (iii) to track the visitor traffic on our Sites. These clear GIFs allow us to measure the usage of each of our Sites by our visitors and the effectiveness of certain communications and marketing campaigns. We may also use clear GIFs in a similar manner in our own emails and on our Sites.
Clear GIFs can "work with" existing cookies on a computer if they are both from the same website or advertising company. That means, for example, that if a person visited "www.companyX.com", which uses an advertising company's clear GIF, the website would match the clear GIFs identifier and the advertising company's cookie ID number, to show the past online behavior for that computer. This collected information can be shared with the advertising company. We do, at times, provide such information to our third-party advertising service partners, but that information can only be used by our partner for our benefit.
Children, parental consent and privacy.
The Children's Online Privacy Protection Act took effect on April 21, 2000, and imposes certain requirements on websites directed toward children under 13 that collect information on those children, or on websites that know they are collecting Personally Identifiable Information from children under the age of 13. We want to let you know that it currently is our policy not to collect Personally Identifiable Information from any person under 13 because children are not permitted to use the Sites or services on the Sites, and we request that children under the age of 13 not submit any personal information to us via the Sites. As one measure to ensure that we do not gather Personally Identifiable Information from children, we require that all individuals provide a valid credit card number before completing a purchase order. If we learn that we have inadvertently gathered Personally Identifiable Information from children under 13, we shall attempt to notify such child's parent or guardian and erase such information from our records, unless the child's parent or guardian consents to our maintaining such information. Our greeting, hint or reminder services are designed not to gather birthdates (with years) or other personal information directly from children under 13. However, there may be instances where you will be allowed to enter birthdates (with years) for children under 13 while using one of our greeting, hint or reminder services whereby no Personally Identifiable Information other than name may be linked to such child. This process is designed so that we will not knowingly market to such children under 13 while being able to provide you with increased functionality for our greeting, hint or reminder services.
You should carefully review privacy policies of any third-party sites accessible from any of our Sites and any co-branded websites not covered by this Policy.
We also may have co-branded websites that are maintained by us in connection with one or more of our third-party business partners but which do not contain this Policy or a link to this Policy. When you submit information to one of these co-branded sites you may be submitting it to both Sense Flower and our third-party business partners or just to our third-party business partner. Note that these co-branded sites may contain, or link to, privacy policies that contain terms and conditions different than those contained in this Policy. Again, this Policy only pertains to the information Sense Flower collects and we are not responsible for the privacy policies or practices of our business partners. We encourage you to read the privacy policies of those co-branded sites so that you will always know what information we gather and what information is gathered by our third-party business partner, how each of us might use that information, to whom each of us will disclose it and what choices you have.
Contacting us about privacy questions or concerns.
If you have any questions about this Policy, the practices of any of our Sites, or your dealings with any of our Sites, please contact us by sending a letter to: Office of the General Counsel, Sense Flower, Inc., Office of the CEO 323 Weolpyung-Dong, Suh-Ku, Daejeon South Korea 302-281 or by sending an email to firstname.lastname@example.org.
This Policy was last changed on March 28, 2008. If we make changes to any terms or conditions of the Policy, the changes will be posted on this portion of the Sites so that you will always know what information we gather, how we might use that information, to whom we will disclose it and what choices you have. Any change, modification, addition or removal of portions of this Policy will be announced on our Sites at least ten (10) days before it is implemented. Please be sure to check this page before proceeding to use any of our Sites.